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Dell Technologies’ AI Strategy

Dell Technologies' AI strategy

Excerpt & notice

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Global PC market share trend
Global PC market share trend

Dell Technologies' significant strides in AI strategy

Dell Technologies has made significant strides in its AI strategy, focusing on several key areas to leverage the power of AI for business transformation and customer solutions. Dell is, in fact, an innovative company from the start, when Michael Dell founded ‘PC’s Limited’ for the IBM PC compatible computers selling business.  

His business model was to place advertisements in computer magazines, assemble the computer on the order, and send the product by parcel delivery when he took the order by phone. This way greatly reduced distribution costs because it did not need fixed operating costs for managing sales networks. Thanks to this business model, the company could sell its first product, a Turbo PC with Intel 8088, 640 KB DRAM and two 5.25-inch 2D floppy disk drives just for $795. Price competitiveness has enabled great success for the company.  

Since Dell Technologies has been innovative from the beginning, I am looking forward to seeing what innovations it can show in the AI era. If the company responds well to the AI era, it will be able to evolve further. On the contrary, incorrect response will lead the company to great difficulties. Below, let’s learn about Dell Technologies’ AI strategy and do SWOT analysis.

Four key areas in Dell's AI strategy

AI infrastructure & partnerships

Dell Technologies has cooperated with major tech companies such as Nvidia and Broadcom to set up robust AI infrastructure. An important part of this cooperation is the development of ‘AI Factories’ that upgrade existing data centers and create new ones specifically for AI workloads. These facilities integrate high performance computing, networking and storage solutions for AI applications.

Edge computing

Dell highlights the importance of edge computing, particularly as more data is created outside traditional data centers. Thanks to the high data requirements of various applications, especially AI applications, enterprises want to collect and process data more efficiently, more than ever. Edge computing meets the needs of enterprises. Dell Technologies’ NativeEdge platform automates the deployment of AI software to edge devices. It enhances the efficiency and effectiveness of AI operations in remote locations.

Comprehensive AI solutions

Dell Technologies provides a wide range of AI solutions, from desktop computers to data centers, supporting various environments from cloud to edge. Dell has been able to offer such a wide range of solutions because of bold and reasonable decision like M&A with EMC. EMC M&A complemented Dell’s weaknesses in servers and IT services, allowing it to provide various solutions to customers as a comprehensive IT solution company. Currently, Dell Technologies provides customers with the tools needed to run powerful AI workloads efficiently, thereby enabling businesses to widen their AI initiatives.     

Secure AI for human progress

Dell Technologies prioritizes ethical AI usage, focusing on data security, bias mitigation and transparency. They integrate AI with existing security properties to secure user data and ensure a safe AI-driven ecosystem. This way of approach mitigates risks associated with AI like deepfakes and unauthorized data use. Beyond business application, Dell is committed to using AI for societal benefits. The company supports initiatives that apply AI to food security, healthcare, and assistive technologies for the disabled. Dell Technologies focus on sustainable and responsible AI governance emphasizes its dedication to using AI for positive global impact.

SWOT analysis on Dell's AI strategy


Strong brand & market presence
Wide range of product portfolio
Strong infrastructure
Partnerships & collaborations


Soaring AI market
Global enlargement
Edge computing
AI scalability in various sectors


Dependence on partners
Brand perception
Challenging integration
Complexity of AI solutions


Fast technological shifts
Regulatory & ethical concerns
Economic uncertainty
Resource shortage


Strong brand & market presence: Dell Technologies is a well-established brand with a strong market presence in the IT industry. These strengths allow the company to go with a powerful foundation for AI initiatives. 

Wide range of product portfolio: Dell provides comprehensive AI-related products and services, containing servers, storages and AI software, which can offer end-to-end solutions for customers.

Strong infrastructure: As mentioned above, Dell Technologies’ robust cloud infrastructure can support the enrollment and scalability of AI solutions. 

Partnerships & collaborations: Dell has made strategic partnerships with major AI and technology companies such as Nvidia, Intel and Broadcom. These partnerships can enhance its AI capabilities and cutting-edge technology.


Dependence on partnerships: Various partnerships can make Dell deploy AI solutions faster than competitors. However, heavy reliance on partnerships for certain solution, for example, GPU from Nvidia, can be a weakness if these partners face supply chain or production issues. 

Brand perception: From the start, Dell Technologies is well know for its hardware lineups, and it may take time to migrate brand perception to recognize the company as a market leader in AI.

Challenging integration: Combining AI solutions with existing IT infrastructure can be complicated and may need significant time and resources. To overcome this problem, the company should invest more resources in training staffs and facilitate communications between old and new departments.

Complexity of AI enrollment: The complexity of carrying out  and managing AI solutions can be a hurdle for some customers. So, many professional and skilled technicians are needed to help these customers. But the number of professional technicians is scarce, which make it difficult to enroll AI solutions as planned.


Soaring AI market: AI market grows sharply, presenting tremendous growth opportunities for Dell Technologies to raise its market share. The company has performed well enough to be among top 3 in most areas, but it is difficult to say that is overwhelming. If it catch well AI chance, it will make a better market position than now.

Global enlargement: There are opportunities to enlarge AI solutions into wider  regions including the Emerging market such as Asia, South America where digital transformation is accelerating. 

Edge computing: The increase in edge computing complements AI applications, since edge computing can effectively reduce the increase in data usage due to the execution of AI applications. Dell Technologies’ robust market presence in edge computing can be leveraged to strengthen its AI strategy.  

AI scalability in various sectors: The rising adoption of AI across different industries such as manufacturing, finance and healthcare, provides opportunities for Dell Technologies to customize its AI solutions to specific industry needs.


Fast technological shifts: The fast pace of AI advancements needs continuous innovation and accommodation. This may pose a serious challenge to stay ahead of competitors.

Regulatory and ethical concerns: Rising scrutiny on AI ethics and data privacy regulations may impact on the enrollment and growth of AI solutions. Therefore, it is desirable for AI-related companies to autonomously enact ethical norms and faithfully adhere to them. 

Economic uncertainty: Economic downturns and fluctuations can reduce enterprises investments in AI technology. Because in the events of economic downturns and fluctuations, investments in areas that cannot generate profits immediately is first reduced.

Resource shortage: Since it is the early stage of AI deployment, there is a great demand for skilled high-quality technicians who will install, run and integrate AI solutions. However, there are not many skilled high-quality technicians, and it is difficult to sustain. 

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